A Study on the Influence of Intercultural Curation on the Brand Loyalty of Cultural Creative Park Based on the Experiential Marketing Theory - researchr publication authors

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Yun-Chi Lee, Tien-Li Chen, Chi-Sen Hung, Shih-Kuang Wu. A Study on the Influence of Intercultural Curation on the Brand Loyalty of Cultural Creative Park Based on the Experiential Marketing Theory. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design. Experience and Product Design Across Cultures - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part I. Volume 12771 of Lecture Notes in Computer Science, pages 80-99, Springer, 2021. [doi]

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