How Positive Informational Social Influence Affects Consumers Decision of Internet Shopping? - researchr publication authors

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Matthew K. O. Lee, Christy M. K. Cheung, Choon-Ling Sia, Kai H. Lim. How Positive Informational Social Influence Affects Consumers Decision of Internet Shopping?. In 39th Hawaii International International Conference on Systems Science (HICSS-39 2006), CD-ROM / Abstracts Proceedings, 4-7 January 2006, Kauai, HI, USA. IEEE Computer Society, 2006. [doi]

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