Preferences for Chinese TV Dramas and Purchase Intentions of Southeast Asian Audiences - researchr publication authors

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Ping-Hua Lee, Pin-Hsuan Chen, Dian Yu, Pei-Luen Patrick Rau. Preferences for Chinese TV Dramas and Purchase Intentions of Southeast Asian Audiences. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part III. Volume 14024 of Lecture Notes in Computer Science, pages 25-37, Springer, 2023. [doi]

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