Discovering heterogeneous consumer groups from sales transaction data

Haengju Lee, Yongsoon Eun. Discovering heterogeneous consumer groups from sales transaction data. European Journal of Operational Research, 280(1):338-350, 2020. [doi]

@article{LeeE20,
  title = {Discovering heterogeneous consumer groups from sales transaction data},
  author = {Haengju Lee and Yongsoon Eun},
  year = {2020},
  doi = {10.1016/j.ejor.2019.05.043},
  url = {https://doi.org/10.1016/j.ejor.2019.05.043},
  researchr = {https://researchr.org/publication/LeeE20},
  cites = {0},
  citedby = {0},
  journal = {European Journal of Operational Research},
  volume = {280},
  number = {1},
  pages = {338-350},
}