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The Influence of Negative Emotions in an Online Brand Community on Customer Innovation Activities

Hanjun Lee, Suyeon Jeong, Yongmoo Suh. The Influence of Negative Emotions in an Online Brand Community on Customer Innovation Activities. In 47th Hawaii International Conference on System Sciences, HICSS 2014, Waikoloa, HI, USA, January 6-9, 2014. pages 1854-1863, IEEE, 2014. [doi]

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Hanjun Lee

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Suyeon Jeong

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Yongmoo Suh

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