Do Electronic Word-of-Mouth and Elaboration Likelihood Model Influence Hotel Booking?

Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Binshan Lin. Do Electronic Word-of-Mouth and Elaboration Likelihood Model Influence Hotel Booking?. JCIS, 59(2):146-160, 2019. [doi]

Authors

Lai-Ying Leong

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Teck-Soon Hew

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Keng-Boon Ooi

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Binshan Lin

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