Matti Leppäniemi, Heikki Karjaluoto. Factors influencing consumers willingness to accept mobile advertising: a conceptual model. IJMC, 3(3):197-213, 2005. [doi]
@article{LeppaniemiK05,
title = {Factors influencing consumers willingness to accept mobile advertising: a conceptual model},
author = {Matti Leppäniemi and Heikki Karjaluoto},
year = {2005},
doi = {10.1504/IJMC.2005.006580},
url = {http://dx.doi.org/10.1504/IJMC.2005.006580},
tags = {mobile},
researchr = {https://researchr.org/publication/LeppaniemiK05},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {3},
number = {3},
pages = {197-213},
}