Effects of Gendered Anthropomorphism and Image Appeal on Moral Norms in the Context of Charity Website Design - researchr publication authors

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Kate Letheren, Saerom Lee, Dong-Heon Kwak, K. Ramamurthy. Effects of Gendered Anthropomorphism and Image Appeal on Moral Norms in the Context of Charity Website Design. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 133, 2018. [doi]

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