What does Google recommend when you want to compare insurance offerings?

Dirk Lewandowski, Sebastian Sünkler. What does Google recommend when you want to compare insurance offerings?. Aslib Proceedings, 71(3):310-324, 2019. [doi]

@article{LewandowskiS19-0,
  title = {What does Google recommend when you want to compare insurance offerings?},
  author = {Dirk Lewandowski and Sebastian Sünkler},
  year = {2019},
  doi = {10.1108/AJIM-07-2018-0172},
  url = {https://doi.org/10.1108/AJIM-07-2018-0172},
  researchr = {https://researchr.org/publication/LewandowskiS19-0},
  cites = {0},
  citedby = {0},
  journal = {Aslib Proceedings},
  volume = {71},
  number = {3},
  pages = {310-324},
}