Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling

Rong Li, Amiya K. Basu. Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling. Annals OR, 291(1):463-474, 2020. [doi]

Authors

Rong Li

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Amiya K. Basu

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