Channel structure selection in a competitive supply chain under consideration of marketing effort strategy

Mingxia Li, Kebing Chen. Channel structure selection in a competitive supply chain under consideration of marketing effort strategy. Soft Comput., 26(22):12155-12177, 2022. [doi]

Authors

Mingxia Li

This author has not been identified. Look up 'Mingxia Li' in Google

Kebing Chen

This author has not been identified. Look up 'Kebing Chen' in Google