Is it always advantageous to add-on item recommendation service with a contingent free shipping policy in platform retailing?

Chunfa Li, Mingsen Chu, Chi Zhou, Wenqian Xie. Is it always advantageous to add-on item recommendation service with a contingent free shipping policy in platform retailing?. Electronic Commerce Research and Applications, 37, 2019. [doi]

Authors

Chunfa Li

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Mingsen Chu

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Chi Zhou

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Wenqian Xie

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