Xiuxian Li, Pengwen Hou, Shuhua Zhang. The optimal advertising strategy with differentiated targeted effect consumers. Annals OR, 324(1):1295-1336, May 2023. [doi]
@article{LiHZ23-1,
title = {The optimal advertising strategy with differentiated targeted effect consumers},
author = {Xiuxian Li and Pengwen Hou and Shuhua Zhang},
year = {2023},
month = {May},
doi = {10.1007/s10479-022-04769-2},
url = {https://doi.org/10.1007/s10479-022-04769-2},
researchr = {https://researchr.org/publication/LiHZ23-1},
cites = {0},
citedby = {0},
journal = {Annals OR},
volume = {324},
number = {1},
pages = {1295-1336},
}