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Efficiency analysis for display ads and contextual search

Yung-Ming Li, Jhih-Hua Jhang-Li, Yi-Lin Lee. Efficiency analysis for display ads and contextual search. In Maria L. Gini, Robert J. Kauffman, Donna Sarppo, Chrysanthos Dellarocas, Frank Dignum, editors, Proceedings of the 9th International Conference on Electronic Commerce: The Wireless World of Electronic Commerce, 2007, University of Minnesota, Minneapolis, MN, USA, August 19-22, 2007. Volume 258 of ACM International Conference Proceeding Series, pages 361-368, ACM, 2007. [doi]

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Yung-Ming Li

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Jhih-Hua Jhang-Li

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Yi-Lin Lee

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