Manning Li, Zhenhui (Jack) Jiang, Guanghui Ma. The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce. Information & Management, 60(2):103749, March 2023. [doi]
@article{LiJM23, title = {The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce}, author = {Manning Li and Zhenhui (Jack) Jiang and Guanghui Ma}, year = {2023}, month = {March}, doi = {10.1016/j.im.2022.103749}, url = {https://doi.org/10.1016/j.im.2022.103749}, researchr = {https://researchr.org/publication/LiJM23}, cites = {0}, citedby = {0}, journal = {Information & Management}, volume = {60}, number = {2}, pages = {103749}, }