Manning Li, Zhenhui (Jack) Jiang, Guanghui Ma. The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce. Information & Management, 60(2):103749, March 2023. [doi]
@article{LiJM23,
title = {The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce},
author = {Manning Li and Zhenhui (Jack) Jiang and Guanghui Ma},
year = {2023},
month = {March},
doi = {10.1016/j.im.2022.103749},
url = {https://doi.org/10.1016/j.im.2022.103749},
researchr = {https://researchr.org/publication/LiJM23},
cites = {0},
citedby = {0},
journal = {Information & Management},
volume = {60},
number = {2},
pages = {103749},
}