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Exploring the Influencing Factors of User Stickiness in a Chinese Mobile News Application

Minghao Li, Chuan Luo. Exploring the Influencing Factors of User Stickiness in a Chinese Mobile News Application. In ICMECG 2020: International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July, 2020. pages 119-124, ACM, 2020. [doi]

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Minghao Li

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Chuan Luo

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