Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing

Shujun Li, Li Li, Yiwen Cui, Xueyan Wu. Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I. Volume 480 of Lecture Notes in Business Information Processing, pages 62-71, Springer, 2023. [doi]

@inproceedings{LiLCW23,
  title = {Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing},
  author = {Shujun Li and Li Li and Yiwen Cui and Xueyan Wu},
  year = {2023},
  doi = {10.1007/978-3-031-32299-0_6},
  url = {https://doi.org/10.1007/978-3-031-32299-0_6},
  researchr = {https://researchr.org/publication/LiLCW23},
  cites = {0},
  citedby = {0},
  pages = {62-71},
  booktitle = {E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I},
  editor = {Yiliu Tu and Maomao Chi},
  volume = {480},
  series = {Lecture Notes in Business Information Processing},
  publisher = {Springer},
  isbn = {978-3-031-32299-0},
}