Technology affordance, national polycontextuality, and customer loyalty in the cross-border e-commerce platform: A comparative study between China and South Korea

Jiaxin Li, Shan Liu, Xiang Gong, Sung-Byung Yang, Yang Liu. Technology affordance, national polycontextuality, and customer loyalty in the cross-border e-commerce platform: A comparative study between China and South Korea. Telematics and Informatics, 88:102099, 2024. [doi]

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