Yung-Ming Li, Cheng-Yang Lai, Lien-Fa Lin. A diffusion planning mechanism for social marketing. Information & Management, 54(5):638-650, 2017. [doi]
@article{LiLL17-4,
title = {A diffusion planning mechanism for social marketing},
author = {Yung-Ming Li and Cheng-Yang Lai and Lien-Fa Lin},
year = {2017},
doi = {10.1016/j.im.2016.12.006},
url = {https://doi.org/10.1016/j.im.2016.12.006},
researchr = {https://researchr.org/publication/LiLL17-4},
cites = {0},
citedby = {0},
journal = {Information & Management},
volume = {54},
number = {5},
pages = {638-650},
}