Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs - researchr publication authors

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Yang Li, Hefu Liu, Eric T. K. Lim, Jie-Mein Goh, Feng Yang, Matthew K. O. Lee. Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs. Decision Support Systems, 109:50-60, 2018. [doi]

This author has not been identified. Look up 'Yang Li' in GoogleThis author has not been identified. Look up 'Hefu Liu' in GoogleThis author has not been identified. Look up 'Eric T. K. Lim' in GoogleThis author has not been identified. Look up 'Jie-Mein Goh' in GoogleThis author has not been identified. Look up 'Feng Yang' in GoogleThis author has not been identified. Look up 'Matthew K. O. Lee' in Google

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