Tianshi Li, Wenli Li, Yuqing Zhao, Jingpei Ma. Rationality manipulation during consumer decision-making process: an analysis of Alibaba's online shopping carnival. Electronic Commerce Research, 23(1):331-364, 2023. [doi]
@article{LiLZM23,
title = {Rationality manipulation during consumer decision-making process: an analysis of Alibaba's online shopping carnival},
author = {Tianshi Li and Wenli Li and Yuqing Zhao and Jingpei Ma},
year = {2023},
doi = {10.1007/s10660-022-09567-3},
url = {https://doi.org/10.1007/s10660-022-09567-3},
researchr = {https://researchr.org/publication/LiLZM23},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research},
volume = {23},
number = {1},
pages = {331-364},
}