Liang Li, Ji-Ye Mao. The effect of CRM use on internal sales management control: An alternative mechanism to realize CRM benefits. Information & Management, 49(6):269-277, 2012. [doi]
@article{LiM12-37,
title = {The effect of CRM use on internal sales management control: An alternative mechanism to realize CRM benefits},
author = {Liang Li and Ji-Ye Mao},
year = {2012},
doi = {10.1016/j.im.2012.09.005},
url = {http://dx.doi.org/10.1016/j.im.2012.09.005},
researchr = {https://researchr.org/publication/LiM12-37},
cites = {0},
citedby = {0},
journal = {Information & Management},
volume = {49},
number = {6},
pages = {269-277},
}