Kai Li, Huynh Van Nguyen, T. C. E. Cheng, Ching-I Teng. How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition. Internet Research, 28(4):1103-1121, 2018. [doi]
@article{LiNCT18,
title = {How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition},
author = {Kai Li and Huynh Van Nguyen and T. C. E. Cheng and Ching-I Teng},
year = {2018},
doi = {10.1108/IntR-06-2017-0246},
url = {https://doi.org/10.1108/IntR-06-2017-0246},
researchr = {https://researchr.org/publication/LiNCT18},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {28},
number = {4},
pages = {1103-1121},
}