The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain

Jicai Li, Jinwen Ou, Bin Cao. The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain. Computers & Industrial Engineering, 176:108980, February 2023. [doi]

Authors

Jicai Li

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Jinwen Ou

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Bin Cao

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