AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search

Chaozhuo Li, Bochen Pang, Yuming Liu, Hao Sun, Zheng Liu, Xing Xie, Tianqi Yang, Yanling Cui, Liangjie Zhang, Qi Zhang. AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search. In Fernando Diaz 0001, Chirag Shah, Torsten Suel, Pablo Castells, Rosie Jones, Tetsuya Sakai, editors, SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021. pages 223-232, ACM, 2021. [doi]

@inproceedings{LiPLSLXYCZZ21,
  title = {AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search},
  author = {Chaozhuo Li and Bochen Pang and Yuming Liu and Hao Sun and Zheng Liu and Xing Xie and Tianqi Yang and Yanling Cui and Liangjie Zhang and Qi Zhang},
  year = {2021},
  doi = {10.1145/3404835.3462926},
  url = {https://doi.org/10.1145/3404835.3462926},
  researchr = {https://researchr.org/publication/LiPLSLXYCZZ21},
  cites = {0},
  citedby = {0},
  pages = {223-232},
  booktitle = {SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021},
  editor = {Fernando Diaz 0001 and Chirag Shah and Torsten Suel and Pablo Castells and Rosie Jones and Tetsuya Sakai},
  publisher = {ACM},
  isbn = {978-1-4503-8037-9},
}