Matching via Dimensionality Reduction for Estimation of Treatment Effects in Digital Marketing Campaigns

Sheng Li, Nikos Vlassis, Jaya Kawale, Yun Fu. Matching via Dimensionality Reduction for Estimation of Treatment Effects in Digital Marketing Campaigns. In Subbarao Kambhampati, editor, Proceedings of the Twenty-Fifth International Joint Conference on Artificial Intelligence, IJCAI 2016, New York, NY, USA, 9-15 July 2016. pages 3768-3774, IJCAI/AAAI Press, 2016. [doi]

Authors

Sheng Li

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Nikos Vlassis

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Jaya Kawale

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Yun Fu

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