Huiran Li, Yanwu Yang. Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments. Int. J. Electronic Commerce, 24(1):107-129, 2020. [doi]
@article{LiY20-11,
title = {Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments},
author = {Huiran Li and Yanwu Yang},
year = {2020},
doi = {10.1080/10864415.2019.1683704},
url = {https://doi.org/10.1080/10864415.2019.1683704},
researchr = {https://researchr.org/publication/LiY20-11},
cites = {0},
citedby = {0},
journal = {Int. J. Electronic Commerce},
volume = {24},
number = {1},
pages = {107-129},
}