A purchasing-intention model in C2C e-commerce of China: the role of perceived risk, trust, perceived benefit and their antecedents

Huiying Li, Qiang Ye, Rob Law, Zhisheng Wang. A purchasing-intention model in C2C e-commerce of China: the role of perceived risk, trust, perceived benefit and their antecedents. In Tung Bui 0001, Matthias Jarke, Vasant Dhar, Kai Lung Hui, Helmut Krcmar, editors, Proceedings of the 12th International Conference on Electronic Commerce - Roadmap for the Future of Electronic Business, ICEC 2010, Honolulu, Hawaii, USA, August 2-4, 2010. pages 101-109, ACM, 2010. [doi]

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