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An extended Bass Model on consumer quantity of B2C commerce platforms

Xiaoyu Li, Jiahong Yuan, Yan Shi, Tianteng Wang, Xiangpei Hu, Felix Tung Sun Chan, Junhu Ruan. An extended Bass Model on consumer quantity of B2C commerce platforms. Electronic Commerce Research, 20(3):609-628, 2020. [doi]

Authors

Xiaoyu Li

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Jiahong Yuan

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Yan Shi

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Tianteng Wang

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Xiangpei Hu

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Felix Tung Sun Chan

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Junhu Ruan

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