Targeting the right person: An optimization-driven framework for optimal persuader selection in social networks with opinion evolution

Qian Liang, Wenyu Yu, Zhen Zhang, Francisco Chiclana. Targeting the right person: An optimization-driven framework for optimal persuader selection in social networks with opinion evolution. European Journal of Operational Research, 334(1):216-235, 2026. [doi]

@article{LiangYZC26,
  title = {Targeting the right person: An optimization-driven framework for optimal persuader selection in social networks with opinion evolution},
  author = {Qian Liang and Wenyu Yu and Zhen Zhang and Francisco Chiclana},
  year = {2026},
  doi = {10.1016/j.ejor.2026.04.023},
  url = {https://doi.org/10.1016/j.ejor.2026.04.023},
  researchr = {https://researchr.org/publication/LiangYZC26},
  cites = {0},
  citedby = {0},
  journal = {European Journal of Operational Research},
  volume = {334},
  number = {1},
  pages = {216-235},
}