Hsiu-Li Liao, Su-Houn Liu. Integrating Information Technology and Marketing to increase e-Book consumption. Electronic Commerce Research, 23(1):137-153, 2023. [doi]
@article{LiaoL23-0,
title = {Integrating Information Technology and Marketing to increase e-Book consumption},
author = {Hsiu-Li Liao and Su-Houn Liu},
year = {2023},
doi = {10.1007/s10660-022-09585-1},
url = {https://doi.org/10.1007/s10660-022-09585-1},
researchr = {https://researchr.org/publication/LiaoL23-0},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research},
volume = {23},
number = {1},
pages = {137-153},
}