A target advertisement system based on TV viewer s profile reasoning

Jeongyeon Lim, Munjo Kim, Bumshik Lee, Munchurl Kim, Heekyung Lee, Hankyu Lee. A target advertisement system based on TV viewer s profile reasoning. Multimedia Tools Appl., 36(1-2):11-35, 2008. [doi]

@article{LimKLKLL08,
  title = {A target advertisement system based on TV viewer s profile reasoning},
  author = {Jeongyeon Lim and Munjo Kim and Bumshik Lee and Munchurl Kim and Heekyung Lee and Hankyu Lee},
  year = {2008},
  doi = {10.1007/s11042-006-0079-2},
  url = {http://dx.doi.org/10.1007/s11042-006-0079-2},
  tags = {rule-based},
  researchr = {https://researchr.org/publication/LimKLKLL08},
  cites = {0},
  citedby = {0},
  journal = {Multimedia Tools Appl.},
  volume = {36},
  number = {1-2},
  pages = {11-35},
}