Loyalty programs and dynamic consumer preference in online markets

Sanghee Lim, Byungtae Lee. Loyalty programs and dynamic consumer preference in online markets. Decision Support Systems, 78:104-112, 2015. [doi]

@article{LimL15-0,
  title = {Loyalty programs and dynamic consumer preference in online markets},
  author = {Sanghee Lim and Byungtae Lee},
  year = {2015},
  doi = {10.1016/j.dss.2015.05.008},
  url = {http://dx.doi.org/10.1016/j.dss.2015.05.008},
  researchr = {https://researchr.org/publication/LimL15-0},
  cites = {0},
  citedby = {0},
  journal = {Decision Support Systems},
  volume = {78},
  pages = {104-112},
}