Kwan Hui Lim, Ee-Peng Lim, Binyan Jiang, Palakorn Achananuparp. Using Online Controlled Experiments to Examine Authority Effects on User Behavior in Email Campaigns. In Jamie Blustein, Eelco Herder, Jessica Rubart, Helen Ashman, editors, Proceedings of the 27th ACM Conference on Hypertext and Social Media, HT 2016, Halifax, NS, Canada, July 10-13, 2016. pages 255-260, ACM, 2016. [doi]
@inproceedings{LimLJA16,
title = {Using Online Controlled Experiments to Examine Authority Effects on User Behavior in Email Campaigns},
author = {Kwan Hui Lim and Ee-Peng Lim and Binyan Jiang and Palakorn Achananuparp},
year = {2016},
doi = {10.1145/2914586.2914619},
url = {http://doi.acm.org/10.1145/2914586.2914619},
researchr = {https://researchr.org/publication/LimLJA16},
cites = {0},
citedby = {0},
pages = {255-260},
booktitle = {Proceedings of the 27th ACM Conference on Hypertext and Social Media, HT 2016, Halifax, NS, Canada, July 10-13, 2016},
editor = {Jamie Blustein and Eelco Herder and Jessica Rubart and Helen Ashman},
publisher = {ACM},
isbn = {978-1-4503-4247-6},
}