Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget

Chi-Chun Lin, Kun-Ta Chuang, Wush Chi-Hsuan Wu, Ming-Syan Chen. Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget. In Snehasis Mukhopadhyay, ChengXiang Zhai, Elisa Bertino, Fabio Crestani, Javed Mostafa, Jie Tang, Luo Si, Xiaofang Zhou, Yi Chang, Yunyao Li, Parikshit Sondhi, editors, Proceedings of the 25th ACM International on Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016. pages 2143-2148, ACM, 2016. [doi]

Authors

Chi-Chun Lin

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Kun-Ta Chuang

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Wush Chi-Hsuan Wu

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Ming-Syan Chen

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