Developing a Social Marketing Behavior Change: The Case of "Show Racism the Red Card"

Guochao Lin, Lujie Hao. Developing a Social Marketing Behavior Change: The Case of "Show Racism the Red Card". In Third International Conference on Robot, Vision and Signal Processing, RVSP 2015, Kaohsiung, Taiwan, November 18-20, 2015. pages 113-116, IEEE Computer Society, 2015. [doi]

@inproceedings{LinH15-16,
  title = {Developing a Social Marketing Behavior Change: The Case of "Show Racism the Red Card"},
  author = {Guochao Lin and Lujie Hao},
  year = {2015},
  doi = {10.1109/RVSP.2015.34},
  url = {http://doi.ieeecomputersociety.org/10.1109/RVSP.2015.34},
  researchr = {https://researchr.org/publication/LinH15-16},
  cites = {0},
  citedby = {0},
  pages = {113-116},
  booktitle = {Third International Conference on Robot, Vision and Signal Processing, RVSP 2015, Kaohsiung, Taiwan, November 18-20, 2015},
  publisher = {IEEE Computer Society},
  isbn = {978-1-4673-9647-9},
}