Arthur J. Lin, Chien-Lung Hsu, Tsui-Hsu Tsai. The Influences of National Images on Marketing Performance: A Mediated Model Link. IJEBM, 9(3):171-186, 2011. [doi]
@article{LinHT11,
title = {The Influences of National Images on Marketing Performance: A Mediated Model Link},
author = {Arthur J. Lin and Chien-Lung Hsu and Tsui-Hsu Tsai},
year = {2011},
url = {http://ijebm.ie.nthu.edu.tw/IJEBM_Web/IJEBM_static/Paper-V9_N3/A01.pdf},
researchr = {https://researchr.org/publication/LinHT11},
cites = {0},
citedby = {0},
journal = {IJEBM},
volume = {9},
number = {3},
pages = {171-186},
}