Why do organizations leverage social media to create business value? An external factor-centric empirical investigation

Jiabao Lin, Zhimei Luo, Jose Benitez 0001, Xin (Robert) Luo, Ales Popovic. Why do organizations leverage social media to create business value? An external factor-centric empirical investigation. Decision Support Systems, 151:113628, 2021. [doi]

Authors

Jiabao Lin

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Zhimei Luo

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Jose Benitez 0001

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Xin (Robert) Luo

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Ales Popovic

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