A social endorsing mechanism for target advertisement diffusion

Lien-Fa Lin, Yung-Ming Li, Wen-Hsiang Wu. A social endorsing mechanism for target advertisement diffusion. Information & Management, 52(8):982-997, 2015. [doi]

Authors

Lien-Fa Lin

This author has not been identified. Look up 'Lien-Fa Lin' in Google

Yung-Ming Li

This author has not been identified. Look up 'Yung-Ming Li' in Google

Wen-Hsiang Wu

This author has not been identified. Look up 'Wen-Hsiang Wu' in Google