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Fu-ren Lin, Rung-Wei Po, Claudia Valeria Cruz Orellan. Mining purchasing decision rules from service encounter data of retail chain stores. Inf. Syst. E-Business Management, 9(2):193-221, 2011. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Learning Service Experience from the Service Encounter of a Retailing Chain StorefrontFu-ren Lin, Rung-Wei Po, Claudia Valeria Cruz Orellan. hicss 2010: 1-10 [doi]
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