Mengfei Lin, Zhihua Wang, Chunfeng Chen. Influence of Customer Participation on Co-Creation Intention of Brand Value under Social Media. JIKM, 22(5), October 2023. [doi]
@article{LinWC23,
title = {Influence of Customer Participation on Co-Creation Intention of Brand Value under Social Media},
author = {Mengfei Lin and Zhihua Wang and Chunfeng Chen},
year = {2023},
month = {October},
doi = {10.1142/S0219649223500545},
url = {https://doi.org/10.1142/S0219649223500545},
researchr = {https://researchr.org/publication/LinWC23},
cites = {0},
citedby = {0},
journal = {JIKM},
volume = {22},
number = {5},
}