Effectiveness of online consumer reviews: The influence of valence, reviewer ethnicity, social distance and source trustworthiness

Carolyn A. Lin, Xiaowen Xu. Effectiveness of online consumer reviews: The influence of valence, reviewer ethnicity, social distance and source trustworthiness. Internet Research, 27(2):362-380, 2017. [doi]

Authors

Carolyn A. Lin

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Xiaowen Xu

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