Investigating consumer responses to online group buying service failures: The moderating effects of seller offering type

Hsin-Hui Lin, Wan-Chu Yen, Yi-Shun Wang, Yen-Min Yeh. Investigating consumer responses to online group buying service failures: The moderating effects of seller offering type. Internet Research, 28(4):965-987, 2018. [doi]

Authors

Hsin-Hui Lin

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Wan-Chu Yen

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Yi-Shun Wang

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Yen-Min Yeh

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