An Investigation of Free Product Sampling and Rating Bias in E-Commerce

Zhijie Lin, Ying Zhang, Yong Tan. An Investigation of Free Product Sampling and Rating Bias in E-Commerce. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

Authors

Zhijie Lin

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Ying Zhang

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Yong Tan

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