Stan Lipovetsky. On the problems of statistical modeling in marketing and advertising research. MASA, 4(3):157-158, 2009. [doi]
@article{Lipovetsky09b,
title = {On the problems of statistical modeling in marketing and advertising research},
author = {Stan Lipovetsky},
year = {2009},
doi = {10.3233/MAS-2009-0120},
url = {http://dx.doi.org/10.3233/MAS-2009-0120},
researchr = {https://researchr.org/publication/Lipovetsky09b},
cites = {0},
citedby = {0},
journal = {MASA},
volume = {4},
number = {3},
pages = {157-158},
}