Stan Lipovetsky, Shon Magnan, Andrea Zanetti-Polzi. Pricing Models in Marketing Research. Intelligent Information Management, 3(5):167-174, 2011. [doi]
@article{LipovetskyMZ11,
title = {Pricing Models in Marketing Research},
author = {Stan Lipovetsky and Shon Magnan and Andrea Zanetti-Polzi},
year = {2011},
doi = {10.4236/iim.2011.35020},
url = {http://dx.doi.org/10.4236/iim.2011.35020},
researchr = {https://researchr.org/publication/LipovetskyMZ11},
cites = {0},
citedby = {0},
journal = {Intelligent Information Management},
volume = {3},
number = {5},
pages = {167-174},
}