"I loan because...": understanding motivations for pro-social lending - researchr publication authors

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Yang Liu, Roy Chen, Yan Chen, Qiaozhu Mei, Suzy Salib. "I loan because...": understanding motivations for pro-social lending. In Eytan Adar, Jaime Teevan, Eugene Agichtein, Yoelle Maarek, editors, Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012. pages 503-512, ACM, 2012. [doi]

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