Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?

Zhi Liu, Haoran Chen, Xuemei Zhang, Yuvraj Gajpal, Zhichao Zhang. Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?. Electronic Commerce Research and Applications, 63:101348, January 2024. [doi]

Authors

Zhi Liu

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Haoran Chen

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Xuemei Zhang

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Yuvraj Gajpal

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Zhichao Zhang

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