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Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior

Xiaoqian Liu, Chunmian Ge, Yi Shen 0003, Junhui Jiang. Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior. IEEE Trans. Engineering Management, 71:7623-7636, 2024. [doi]

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Xiaoqian Liu

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Chunmian Ge

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Yi Shen 0003

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Junhui Jiang

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