Optimal Pricing and Quality Decisions in Supply Chains With Consumers' Anticipated Regret and Online Celebrity Retailers

Shuai Liu, Guowei Hua, T. C. Edwin Cheng, Tsan-Ming Choi. Optimal Pricing and Quality Decisions in Supply Chains With Consumers' Anticipated Regret and Online Celebrity Retailers. IEEE Trans. Engineering Management, 71:1115-1129, 2024. [doi]

Authors

Shuai Liu

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Guowei Hua

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T. C. Edwin Cheng

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Tsan-Ming Choi

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